Cadbury suceeded in making me chuckle every wintery night of 2007 by bringing a Phil Collins impersonating drummer to our screens. It was fresh and wacky and a welcome change from the infuriating sensodine adverts where vain women complain about not being able to eat ice cream on their late night date or the ambi pure ads where gross children do 'a poo' and need to replenish their bathroom air with essence du lavender field. Or the 'joy' spreading car adverts! Then the asda price women stopped slapping their backsides!! That was the only novel part of the otherwise generic 'we are cheaper' supermarket campaigns.
Thanks to 'Glass and a Half Full productions', I didn't mind having my weekend dose of x factor interrupted. I actually looked forward to the soulful gorilla, giving it laldey on the drums. I should add that my grandma genuinly said, "Wowee, that was risky, gettting so close to a gorilla like that. How long do you think it took to train it?" Bless.
Airing in August 07 during a break to the Big Brother 7 Finale schedual, the add quickly accummualted a cult following. Facebook appreciation groups were launched, youtube had over 500,000 hits in its first upload week and parodies blossomed across the world as people warmed to the fuzzy fella. Collins made a mint in itunes sales and made a point to protect the copywright license of his song 'In the Air Tonight' by reporting the Wonderbra franchise for doing a 'cup full' parody of the ad. http://tinyurl.com/yj5newz
Even the eyebrow dance ad, which was incredibly disturbing, offered something a little different to the prime time line up. I can barely make it to the moment when the little girl produces a pink balloon before wetting myself. I mean, what does the add tell us about the chocolate? Why would watching two kids ruin any future romantic opportunites make me want to buy chocolate? I think the answer lies in the question. Don't question that the ad is useful to society in any way. Don't question what perverted part of the human brain makes us watch re-runs of the add on youtube. Chocolate is fabulous. I'm not going to feel bad about tucking into a Wispa Gold and I'm certainly not going to stop myself laughing at childrens eyebrows. Schadenfreude is a gift after all!
(Note to readers, you can sign up to be on the next eyebrow advert! JiveBrow 09 is recruiting!) http://tinyurl.com/cheh9v
I should add that my grandma genuinly said, "Wowee, that was risky, gettting so close to a gorilla like that. How long do you think it took to train it?" Bless.
Friday, 9 October 2009
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